{"id":178825,"date":"2019-09-27T09:19:43","date_gmt":"2019-09-27T16:19:43","guid":{"rendered":"https:\/\/www.asphaltandrubber.com\/?p=178825"},"modified":"2019-09-27T09:30:39","modified_gmt":"2019-09-27T16:30:39","slug":"ktm-purchases-gasgas-gas-gas","status":"publish","type":"post","link":"https:\/\/www.asphaltandrubber.com\/news\/ktm-purchases-gasgas-gas-gas\/","title":{"rendered":"KTM Takes Over GasGas &#8211; Purchases 60% of Shares"},"content":{"rendered":"<p>Remember that day when KTM bought a struggling dirt bike brand? No, we&#8217;re not <a href=\"https:\/\/www.asphaltandrubber.com\/news\/bmw-motorrad-sells-husqvarna-pierer-industrie-ag\/\" target=\"_blank\" rel=\"noopener noreferrer\">talking about Husqvarna<\/a> again, because today Stefan Pierer and his team acquired 60% of the shares of Spanish dirt bike marque GasGas.<\/p>\n<p>The acquisition is actually an interesting one between KTM and GasGas&#8217;s owner, Black Toro Capital, as it sees the Austrian conglomerate &#8220;partnering&#8221; with its Spanish counterpart, primarily on electric dirt bikes.<\/p>\n<p><!--more-->According to reports, the partnership was made so that KTM could increase its offering for electric motorcycles and e-bikes, while the offerings from GasGas and Torrot could be sold through KTM and Husqvarna&#8217;s extensive dealership network.<\/p>\n<div style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"aspha-814892642\" data-cfptl=\"1\" data-cfpa=\"177284\" data-cfpw=\"177284\"><div class=\"show-lg\">\r\n<!-- BEGIN SECURE JS TAG - Asphalt&Rubber 728x90 Leaderboard - DT -->\r\n<!--DO NOT MODIFY-->\r\n<SCRIPT SRC=\"https:\/\/secureads.digitalthrottle.com\/ttj?id=1204949&cb=[CACHEBUSTER]&referrer=asphaltandrubber.com\" TYPE=\"text\/javascript\"><\/SCRIPT>\r\n<!-- END TAG -->\r\n<\/div>\r\n<div class=\"show-sm show-md\">\r\n\t<!-- \/1049627\/468x60-article-leaderboard-table -->\r\n<div id='div-gpt-ad-1580325311860-0' style='width: 468px; height: 60px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1580325311860-0'); });\r\n  <\/script>\r\n<\/div>\r\n<\/div>\r\n<div class=\"show-xs show-ty\">\r\n<!-- BEGIN SECURE JS TAG - Asphalt&Rubber 300x250 Rectangle - DT (Top) -->\r\n<!--DO NOT MODIFY-->\r\n<SCRIPT SRC=\"https:\/\/secureads.digitalthrottle.com\/ttj?id=1204947&cb=[CACHEBUSTER]&referrer=asphaltandrubber.com\" TYPE=\"text\/javascript\"><\/SCRIPT>\r\n<!-- END TAG -->\r\n<\/div><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 177284 );<\/script>\n<p>This makes today&#8217;s business transaction a rather healthy one for all the parties involved, as it helps propel KTM forward on the upcoming electric motorcycles arms race, and it also gives the Austrian brand a stronger foothold on the booming e-bike business.<\/p>\n<p>For GasGas, the news is a lifeline for the small dirt bike brand, and this is because an owner like KTM gives the Spaniards the two things they need most: more cash and larger distribution.<\/p>\n<p>Production for GasGas branded dirt bikes will remain in Spain, with the expectation that this deal will help fuel new enduro and trials machines, which have been the best-sellers in GasGas&#8217;s off-road lineup.<\/p>\n<p>What remains now is to see whether European regulators will allow the acquisition to go through. With KTM already the largest brand in the off-road space, it is easy to see how the Austrians are becoming a monopoly in the space.<\/p>\n<p>Gobbling up dirt bike brands like Husaberg, Husqvarna, and now GasGas and Torrot, we are seeing KTM being the consolidating forces in the off-road sector.<\/p>\n<p>Source: <a href=\"https:\/\/auto.economictimes.indiatimes.com\/news\/two-wheelers\/motorcycles\/after-husqvarna-ktm-adds-spanish-brand-gasgas-to-its-kitty\/71317444\" target=\"_blank\" rel=\"noopener noreferrer\">Economic Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KTM continues to expand its dirt bike empire, acquiring 60% of the GasGas name, which should lead to more electric motos coming from Austria.<\/p>\n","protected":false},"author":151,"featured_media":178826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1985,17560,1874,11130,12972,169,2019,13425,907],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KTM Takes Over GasGas - Purchases 60% of Shares - Asphalt &amp; 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